Apple TV+ Joins Streaming Trend with Latest Subscription Price Hike

Apple TV+ has once again increased its subscription prices, marking the fourth such adjustment in four years. New and existing subscribers in the U.S. will now pay $14.99 per month, an increase from the previous $12.99. Annual subscriptions have also seen a rise, now costing $119 compared to $99.

This move by Apple follows a broader industry trend where streaming services are raising their rates, a development that consumers are reportedly finding increasingly difficult to bear. The price hikes come as platforms grapple with monetization strategies, with some, like YouTube, exploring new avenues such as enabling creators to tag Amazon products for direct commission earnings. Meanwhile, other tech giants face scrutiny, with Alphabet agreeing to a significant settlement in a UK class-action lawsuit over alleged overcharging of app developers.