X Launches Native Video Initiative with 'Inside the NFL' Anniversary Content

X, formerly Twitter, is intensifying its focus on its year-old "Originals" video program. The platform is launching a new initiative with content celebrating the 50th anniversary of the National Football League's "Inside the NFL."

This partnership will feature exclusive, unseen footage and behind-the-scenes coverage of weekly games. The move signals X's continued efforts to bolster its native video offerings and attract creators and viewers with premium content, aiming to enhance user engagement and potentially open new monetization avenues on the platform.