Amazon has launched an early access program for its enhanced Alexa+ assistant in India, marking a significant step in expanding the AI's accessibility to a wider user base. A key feature of this rollout is the inclusion of Hindi language support, catering to a substantial portion of the Indian population.
This move by Amazon aims to make its voice assistant more inclusive and user-friendly for Indian consumers. By enabling interaction in Hindi, the company is likely seeking to boost adoption and engagement with Alexa-powered devices across the country, potentially challenging existing market dynamics for smart assistants.
Amazon India Rolls Out Alexa+ Assistant with Hindi Language Support
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