Instagram Limits Undisclosed AI Influencers; EU Eyes Major AI Platforms

Instagram is implementing new restrictions on AI-generated influencer profiles that are not clearly disclosed to users, responding to growing public frustration with the proliferation of artificial influencers. This move by the social media giant signals a broader trend of platforms grappling with the ethical and transparency issues surrounding AI-generated content and personas.

In parallel, the European Union has designated major digital services, including ChatGPT, Reddit, and Roblox, as significant platforms under the Digital Services Act. These companies are now mandated to conduct annual risk assessments, actively combat illegal content, enhance child protection measures, and increase transparency through audits and data access by January 2027. These developments highlight a growing regulatory focus on the impact and oversight of AI technologies across consumer-facing platforms.