Saudi Soccer Spending Drops, Liverpool Secures Major Sponsorship

Saudi Arabian football clubs have significantly reduced their spending in the transfer market, marking a notable decrease from the substantial investments made in 2023 aimed at enhancing the kingdom's international soccer profile. This shift, detailed in FIFA's latest transfer report, indicates a recalibration of strategy for Saudi clubs.

In parallel, Liverpool has announced a lucrative new shirt sponsorship deal with Turkish Airlines, reportedly worth over £60 million annually. This five-year agreement, set to commence in the 2027-28 season, will see Turkish Airlines replace Standard Chartered on the front of the club's men's, women's, and academy match shirts, potentially becoming one of the most valuable shirt sponsorships in Premier League history.