Cinema United Expands Global Reach; True Brit Entertainment Files for Administration

The trade association Cinema United has announced significant executive promotions, with Amanda Martin stepping into the newly created role of Senior Vice President of External Affairs and Erin Von Hoetzendorff promoted to Vice President of Membership and Global Affairs. These moves signal Cinema United's strategic focus on evolving alongside the dynamic exhibition landscape and expanding its policy advocacy efforts to encompass international exhibitors.

In parallel, the UK film distribution sector faces a setback as True Brit Entertainment, founded by former Lionsgate executive Zygi Kamasa, has filed for administration. The company, which has distributed films like "The Death of Robin Hood," has appointed administrators to manage its affairs, marking a challenging period for independent theatrical distribution in the UK. Meanwhile, Amazon MGM executives discussed their strategy for backing large-scale Spanish-language genre films, highlighting a push for greater ambition in international content production.