Cinema United Expands Leadership Amid Tax Credit Push; Industry Sees Mixed Fortunes

Cinema United has announced key executive promotions, appointing Amanda Martin as Senior Vice President of External Affairs and Erin Von Hoetzendorff as Vice President of Membership and Global Affairs. These appointments underscore the trade association's strategic focus on enhancing its policy advocacy and expanding its reach to international exhibitors.

This organizational growth occurs as Cinema United actively champions federal film and TV tax credits in the U.S., with a bill proposing a 20% credit recently gaining additional Senate co-sponsors. The organization is reportedly optimistic about the bill's potential passage during the upcoming lame-duck session. In parallel, the industry is experiencing varied developments, with PaperAirplane's marketing hub, The Hangar, surpassing two million downloads, while UK distributor True Brit Entertainment, founded by former Lionsgate executive Zygi Kamasa, has filed for administration.