MAD Solutions and IRTH Forge Pan-Arab Entertainment Development Partnership

MAD Solutions, a prominent film and talent group based in Cairo, has announced a significant strategic partnership with IRTH, the pan-Arab drama development and production company founded by Egyptian author, screenwriter, and producer Haitham Dabbour. This collaboration aims to leverage the combined expertise of both entities to foster the creation and support of film, television drama, and other entertainment projects originating from across the Arab world.

The partnership is designed to develop, package, and champion these projects for both regional and international audiences. By uniting their complementary strengths, MAD Solutions and IRTH intend to enhance the pipeline of diverse and compelling content emerging from the Arab region, contributing to its growing presence in the global entertainment landscape.