AO World Acquires Troubled Camera Retailer Jessops from Peter Jones

Online electricals retailer AO World has completed the acquisition of the camera retailer Jessops, previously owned by "Dragons' Den" star Peter Jones. The move signifies AO World's strategy to broaden its product appeal beyond its traditional offerings of white goods, phones, and televisions.

Jessops has a history of financial difficulties, having gone into administration twice in the past decade. This acquisition marks another chapter for the camera specialist under new ownership, with AO World aiming to integrate the brand into its expanding retail portfolio.