Chinese Automaker Chery Expands UK Presence with New R&D Center

Chinese car manufacturer Chery, known for its Jaecoo and Omoda brands, is deepening its commitment to the United Kingdom with plans to establish a new research and development facility. This move signifies a significant step in the company's long-term strategy for the British market.

The R&D center, slated to open in Bedfordshire this autumn, will support Chery's ambitions for further expansion, including potential future manufacturing operations in the UK. The company, which has faced attention for models like the Jaecoo, often nicknamed the "Temu Range Rover," is positioning itself for growth in the European automotive landscape.