Xsolla President's New Book Addresses Gaming Industry's Hit-Driven Cycle at TechCrunch Disrupt

Chris Hewish, president of Xsolla, has released a new book aimed at helping gaming companies navigate away from their reliance on "hit-driven" successes. The book's release comes at a time of industry contraction and layoffs, with many seeking strategies to stabilize the global gaming market.

Hewish's work offers insights into sustainable business models for the nearly $350 billion industry, suggesting alternatives to the constant pursuit of the next blockbuster title. The book's themes are particularly relevant as the tech and gaming sectors convene at TechCrunch Disrupt 2026, providing a platform for discussion on the future of game development and business.