MForMedia Taps Sony Vet for AI-Driven Original Content Push

MForMedia, a Dubai-based production company, has appointed industry veteran Ziad Kebbi as its new Managing Director. Kebbi, formerly of Sony, Endemol, and Talpa, is tasked with refocusing the company on original content creation and leveraging artificial intelligence.

Kebbi's strategy emphasizes the ownership of intellectual property and aims to uncover and tell untold stories from the region. This strategic shift signals MForMedia's ambition to innovate within the production landscape by integrating AI technologies and prioritizing unique narrative development.