Turkish Airlines Secures Record Liverpool Sponsorship Deal

Turkish Airlines is set to become Liverpool's new front-of-shirt sponsor, commencing with the 2027-28 season. The five-year agreement is valued at over £60 million per season, surpassing the current deal with Standard Chartered, which has been the club's main partner since 2010. This lucrative partnership is reportedly the most valuable front-of-shirt-only commercial deal in Premier League history, outranking agreements that include stadium naming rights.

Meanwhile, the Premier League season is underway with several teams making strong starts. Arsenal, the reigning champions, have secured three wins from their opening three matches, with goalkeeper David Raya crediting the "relief" of winning the title for their increased confidence and authority on the pitch. Other notable early performances include newly promoted Hull City, who have impressed despite not being considered part of the traditional "Big Six" clubs.