Apple TV+ Shatters Viewership Records Post-Emmys; OBB Studios Expands to London

Apple TV+ experienced its most successful week ever in terms of viewership, following a record-breaking performance at the 2026 Emmy Awards where it secured 28 wins. This surge in viewership was driven by popular shows like 'Mayday' and 'Ted Lasso,' as well as increased interest in 'Widow's Bay' and 'Pluribus' in the post-Emmy period.

In parallel, OBB Studios has announced the expansion of its global operations with the opening of a new office in London. This marks the company's first international base and will be led by Daisy Domenghini as managing director. The move signifies OBB Studios' commitment to broadening its reach in the international market for branded content and unscripted programming. Meanwhile, industry consolidation continues with Banijay Entertainment, now combined with All3 Media, presenting a significant lineup at Mipcom 2026, highlighting its strengthened market position.