Betting Apps Offer NFL Kickoff Bonuses, Leverage Celebrity Endorsements

Sports betting platforms are launching aggressive promotional campaigns to coincide with the NFL season's start, offering substantial bonus bets to attract users. Major players like BetMGM and FanDuel are providing offers of up to $1,500 and $350 in bonus bets, respectively, often linked to key matchups such as the NFL Kickoff Game and college football events.

These marketing pushes are increasingly featuring high-profile endorsements. Actress Sydney Sweeney has appeared in ads for the Novig app, while NFL icon Eli Manning has joined LeBron James and other sports figures in a promotional video for the prediction market platform Polymarket. Despite the star power, some celebrity involvement, like Manning's, has faced criticism from fans.