Good Good Golf Sponsorship Ends Amid Ad Backlash; Tour Championship Continues

The PGA Tour has severed ties with content creator brand Good Good Golf, which was a sponsor for a FedEx Cup Fall event. This decision follows widespread criticism of a Good Good Golf advertisement that was deemed offensive and portrayed violence against women. Callaway, a major golf equipment manufacturer, also announced it has cut ties with the brand.

Meanwhile, the 2026 Tour Championship, the finale of the FedEx Cup Playoffs, is underway at East Lake in Atlanta. Viktor Hovland, Scottie Scheffler, and defending champion Tommy Fleetwood are among the notable players competing. Sei Young Kim is leading the FM Championship after the first round. The LIV Golf tour also faces uncertainty, with reports indicating the Public Investment Fund (PIF) is pulling its support, leading to significant layoffs within the organization.