Veteran Agent Melissa Hirschenson Launches New Management Firm

Melissa Hirschenson, a seasoned talent agent with over two decades of experience at Innovative, has departed to establish her own company, The Hirschenson Group. This new venture will focus on a comprehensive range of services within the entertainment industry.

The Hirschenson Group aims to provide talent management, creator support, entertainment consulting, and strategic brand partnerships. The firm will operate across both traditional and emerging sectors of the entertainment landscape, leveraging Hirschenson's extensive background and industry connections.